Isn’t it time to change your IT equations?

Completely renewing your Web presence is not an easy task. If you need to do more than just graphic restyling and introduce new messages and a new payoff then the task is twice as difficult. However, one week from the publication of our new site, I can say that in our case it was worth it! A big thanks to all those who have so far passed us their compliments:-)
How did we get to the point of such radical change?
Software engineers, often enamored with their own creation, and completely tied to the product of their creative energies, are no longer in grade to step outside of his creation and see it from a different perspective. They take it for granted that their creation is useful, even indispensable, to its users, without asking themselves why. We are aware of having fallen prey a long time ago to this unconditional love. We have challenged ourselves in a difficult exercise of abstraction – and for us fanatics of abstraction in software development this seems like a joke of destiny – to see WebRatio from afar and, in a few seconds, explain to a business person what are the tangible benefits for his company.
The “ratios” of WebRatio
We began from an external point of view: what better place to begin than the voices of our clients? The “ratios” of WebRatio come straight from them. They are the synthesis of all the testimonials we have gathered: the maintenance costs cut, the agile development cycles, the involvement of the business user in the development process, the space given to analysis.
The final touch was to then express these concepts in the form of ratios, inspired by our own name.
So, here are the results: four business-level messages, each one expressed by a ratio and supported by a testimonial from one of our clients. This had to be our new homepage! And here it is!
A last nod to our brand promise, another recent creation: a paragraph of a few lines that express our vision and our “why”, a message that resists time and technological evolution. The brand promise is the true essence of ourselves and the reason why you should work with us:
“Man has always desired to dedicate himself to creative activity and invented machines that do repetitive boring tasks in his place. Why should it be different for software development? For this we created WebRatio, an environment that changes the equations that govern the development process of enterprise applications: our clients can dedicate themselves to analysis of their needs, to creative activity and to validation of results, because the repetitive tasks are followed by WebRatio! The clients become an integral part of the development process and see immediately a response to their requests. This efficient collaboration between stakeholders guarantees the best results that stand the test of time. Isn’t it time to change your IT equations?”
We are anxious to know your opinions: what do you think of our new site and of our ratios?










(@elenaWebRatio) (@elenaWebRatio) 07:44 on April 18, 2012 Permalink | Log in to Reply
Isn’t it time to change your IT equations? http://t.co/50DiGPo3 New post by @stebutti on #WebRatio Blog!
(@racerbis) (@racerbis) 08:37 on April 18, 2012 Permalink | Log in to Reply
Isn’t it time to change your IT equations? http://t.co/LvqSwVZn
(@emanuelemolteni) (@emanuelemolteni) 14:54 on April 18, 2012 Permalink | Log in to Reply
Isn’t it time to change your IT equations? #WebRatio #agile #MDD http://t.co/6c8u88vP
(@emanuelemolteni) (@emanuelemolteni) 14:54 on April 18, 2012 Permalink | Log in to Reply
Isn’t it time to change your IT equations? #WebRatio #agile #MDD http://t.co/6c8u88vP
Fernando P. Garcia (@develCuy) 06:12 on April 26, 2012 Permalink | Log in to Reply
Isn’t it time to change your IT equations? http://t.co/pQcftLsn